News | 2020-01-02

Pedro da Costa Mendes publishes article in the first book on fashion law in Portugal

TELLES Advogados, through article written by Attorney Pedro da Costa Mendes, is present in the first book on fashion law published in Portugal.

The book Fashion Law - Direito da Moda, has just been released and gathers articles from various specialists, including Pedro da Costa Mendes, Expert for Portugal of the International Distribution Institute and Of Counsel of TELLES, who expands about innovations of commercial distribution in the fashion industry.

Attorney Pedro da Costa Mendes has consistently been advising relevant players in the Fashion Industry on matters relating to distribution and business law.

“Fashion, not merely as a conceptual exercise but as a true fashion industry, viscerally depends on distribution,” explains Attorney Pedro da Costa Mendes. He notes that “In a uber competitive market, while each Maison has only one decimal market fraction, results differ and successes are achieved through a product distribution that is tailored to the needs and aspirations of the target audience, in a constant search for efficiency and innovation. ”

This book coordinated by João Fraga de Castro and edited by Enrique Ortega Burgos can now be purchased online and in the main libraries of the country.

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